FSCS TV advert

The latest phase of our public awareness campaign

Our campaign focuses on the joys of retirement and why it's so important to check that your pension is FSCS protected.

Today marks the start of the latest phase of FSCS’s public awareness campaign and we’re excited to be able to share our refreshed TV advert:


Running since 2021, our public awareness campaign has focused on the importance of checking that your pension would be protected by FSCS if your authorised pension provider or adviser were to go out of business. Every year thousands lose money from their retirement funds, but we believe that by using our online Pension Protection Checker to find out how much money would be FSCS protected, people will go on to make better-informed decisions about their pensions.

Our TV advert follows an everyday story of simple pleasures in retirement and what could happen should some of your pension not be protected. The advert runs from 6 November 2023 and will feature on ‘on demand’ platforms such as ITVX, Channel 4OD and Sky. A new radio advert will also run. All adverts are regionally targeted, reflecting the areas from which FSCS has seen some of the highest volumes of customer claims.